Selling Tips

If your thinking of listing your home the following are a few things to consider.


‘Listing Price’ is driven by what people are willing to pay for your property at any given point in time. This is mostly driven by sales in the immediate area of properties with similar makeup and features. ‘Listing Price’ is extremely important to reaching the goal . . . selling the property. There are pitfalls that many fall into when it comes to the “list price”:

We will just lower the price if it does not sell immediately. Not the best strategic move especially in a highly competitive market with a lot of properties for sale. For one, consumer behavior shows us that people are not coming back to a property they don’t have an interest in. Therefore, if the price is not within their range they will move onto the next. Second, price reductions can create the perception that there is “something wrong” with the property. The thought process with this is that others must have seen it and weren’t willing to buy it, what did they see that’s wrong.

That’s my price and I’m sticking to it. Real Estate is all about offers, and sellers must be open to reasonable offers if they want to sell. I am not suggesting anyone should ever just take what is offered. Offers can be “unreasonable”. The ultimate decision is always the seller’s. But flexibility is very important. We got pretty spoiled, I think, a few years ago when a property would go on the market and sell at the list price a short time later. That was very abnormal, but has never been the norm. Negotiating is back, and we have to be open to it.

This market is totally different than what it was just two years ago. Its a buyers market now, so you need to have a reasonable asking price to attract buyers. If you set your price too high many buyers won't even bother to look at your property. The key to selling your home is getting it shown and be willing to negotiate the final price.

Hope this gives you a few ideas to help you be a succesful seller.